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Big O Tires & Travel Best Bets Postcards Contest In Final Weeks
They've been rolling into some of the most famous towns and cities in BC for the past month and soon the Wheely's will make their final pit stops on Vancouver Island and the Lower Mainland to bring Big O Tires' Postcards From The Road Facebook contest to a conclusion.
The 7 week-long contest launched in May, offering Facebook visitors throughout British Columbia a chance to follow along with an imaginary family of vehicles as they embarked on a province-wide road trip, visiting some of the most iconic landmarks in BC. At each locale, Facebook contest players have been posed trivia questions related to that specific location.
Each week, one lucky winner is selected from that week's correct entries and is given a $100 gift certificate and official entry into the grand prize draw for a shot at securing a fantastic week long self driving tour for two of Ireland!
The trip, including airfare, accommodation and vehicle rental together with a carefully prepared itinerary that features several stays at historic Irish towns like Dublin, Galway, Killarney and Limerick and is being provided by the contest's travel partner, Travel Best Bets.
"We wanted to give entrants something that was more fun than just the traditional 'enter your name and win' type of contest", says Adam Less, Big O's BC Marketing Manager.
"Our advertising campaigns promote customers 'listening to their vehicles' and we have fun with that by featuring 'talking' cartoon vehicles in our ad materials. So, when we were creating this contest we thought, wouldn't it be fun if a family of these vehicles went on a road trip through BC and we followed along? And that's where the idea of the Wheely family came from. We then approached Travel Best Bets, who are an amazing BC travel agency to work with and they jumped on board and partnered with us and it just rolled out from there", Less explains.
Daily, the contest is drawing entries from one end of the province to the other.
"It's been a huge success so far, with thousands upon thousands of people playing. It's really surprised us. We've had lots of great comments from people who've played it too!"
This week, the Wheely's made their second last stop on their road trip, in Victoria. Next week, the contest will conclude with the final destination, Vancouver!
If you'd like to play Postcards From The Road, visit https://bigopostcards.pgtb.me/6v4f6l
Written on June 5, 2018 by